At North Point Financial Advisors, our absolute top priority is risk control. We believe that the greatest contributing factor to long term investment success is risk management, not investment selection.

Like all investors, we pick a loser every now and then. What differentiates us from others is that we cut losers very quickly and our clients generally experience much smaller losses and less volatility in their portfolios during market downturns. In some cases, such as our proprietary Low Risk Growth portfolios, client accounts actually show gains in bear markets due to our unique risk management and income-generating strategies.

Our risk management approach is simple, but disciplined, and our clients experience much lower volatility in their portfolios than most other growth investors.

* Our risk management strategies apply only to portfolios managed directly by North Point Financial Advisors. Risk management strategies and investment performance of third party managers may vary considerably.